OUR APPROACH

GEO-ECONOMIC INTERMEDIATION

Considering a market for the first time, for export products, implementing a local entity, setting up a joint venture, or securing relationships, we use our partners’ network, the locals, to satisfy our customers’ different needs.

-    Market studies;
-    Partners search and assistance in negotiations;
-    Risk management, in sensitive environment;
-    Business engineering and follow-up of the processes.
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From start to finish, each mission is lead by a senior consultant, who is a specialist of the target country.  He/she works in with our local representative. They may be assisted by additional skills to provide a “tailor-made” service.
 

STRATEGIC COMMUNICATION

International Focus delivers two key services: 1) Communication strategy is matched to local culture and customs. 2) Reputation management and image optimisation, particularly in a sensitive environment. Our process includes a number of steps: image and communication assessment in the target country,  devising a strategy suitable to the culture and a communication campaign. These actions are implemented through our media network in the countries where we operate. Whatever the medium, our key approach is: “Securing the accuracy of the message”.